• Client: Nokia
• Product: Multimedia Car
  Kit CK-20W
• Target Audience: 25-40 year old men who are into gaming & gadgets
• Objective: deliver a rich experience of the product to demonstrate all its benefits

'The Passenger' is a ground-breaking piece of marketing designed to support the launch of another innovation, Nokia's Multimedia Car Kit CK-20W. This features hands-free calling, GPS Sat Nav and integration for digital music players/music-enabled mobile phones.

'The Passenger' sets the viewer in the murky 'film noir' world of night time Paris. Here, you meet a mysterious femme fatale, who has a package that you must help deliver.

'The Passenger' mixes film and gameplay like never before. Cut scenes set the mood throughout the experience, but it's up to you, the viewer, to drive the femme fatale through the back streets of Paris. All the driving is real video, real streets and fully controlled by the viewer.